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Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-67/2006: Masterfoods Magyarország Értékesítő Bt.

Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-67/2006: Masterfoods Magyarország Értékesítő Bt.

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 10 October 2006, that Masterfoods infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act.

In the competition supervision proceedings the Competition Council of the GVH concluded that the advertisements as well as the product labelling of Masterfoods were misleading consumers because it used words which implied that its Chappi dog-food contained a significant proportion of meet, although this was not true, as it contained only 4% meet.
The Competition Council of the GVH imposed a fine of HUF 48 million (approx. EUR 171.000) on Masterfoods for its unlawful behaviour.

Budapest, 12 Oktober, 2006

Hungarian Competition Authority
Communication Group

Further information:
András Mihálovits
Hungarian Competition Authority
1054 Budapest, V., Alkotmány u.5.
1245 Budapest, 5. Pf. 1036
tel: +36-30 618-6618
email:
http://www.gvh.hu

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