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Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-86/2006: Biovit Pharma Kft.

Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-86/2006: Biovit Pharma Kft.

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 19 October 2006, that Biovit Pharma Kft. infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act.

In the competition supervision proceedings the Competition Council of the GVH concluded that the advertisements as well as the product labelling of Biovit Pharma Kft. were misleading consumers because it attributed healing effects to its "VigRX" product although this was, due to the lack of necessary authorisations, not true.

The Competition Council of the GVH imposed a fine of HUF 2 million (approx. EUR 7.270) on Biovit Pharma Kft. for its unlawful behaviour.

Budapest, 24 October, 2006

Hungarian Competition Authority
Communication Group

Further information:
András Mihálovits
Hungarian Competition Authority
1054 Budapest, V., Alkotmány u.5.
1245 Budapest, 5. Pf. 1036
tel: +36-30 618-6618
e-mail:
http://www.gvh.hu

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