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Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-122/2006: GfK Hungária Piackutató Kft.

Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-122/2006: GfK Hungária Piackutató Kft.

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 28 November 2006, that GfK Hungária Piackutató Kft., an undertaking active on the field of market research, infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act.

In the competition supervision proceedings the Competition Council of the GVH concluded that the radio advertisements as well as the statements on GfK`s website were capable of misleading consumers because they stated that GfK was "the leading market research firm", although the net revenue figures did not mirror the truthfulness of this statement.

Budapest, 6 December, 2006

Hungarian Competition Authority
Communication Group

Further information:
András Mihálovits
Hungarian Competition Authority
cím: 1054 Budapest, V. ker. Alkotmány u.5.
levél: 1245 Budapest, 5. Pf. 1036
tel: +36-30 618-6618
email:
http://www.gvh.hu