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Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-95/2006: L`Orelle Bt.

Decision of the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) Vj-95/2006: L`Orelle Bt.

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) established in its decision, issued on 29 November 2006, that L`Orelle Bt. infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act.

In the competition supervision proceedings the Competition Council of the GVH concluded that L`Orelle Bt.`s advertisements on its website as well as in a magazine were capable of misleading consumers because it attributed healing effects to its "rhinoBeam" product, although it could not prove the truthfulness of this statement. Also, it was deemed to be misleading that L`Orelle Bt. published, in the framework of a promotion, the "previous" price of the same product, although it has not applied this price previously.

The Competition Council of the GVH imposed a fine of HUF 300.000 (approx. EUR 1.130) on L`Orelle Bt. for its unlawful behaviour.

Budapest, 7 December, 2006

Hungarian Competition Authority
Communication Group

Further information:
András Mihálovits
Hungarian Competition Authority
cím: 1054 Budapest, V. ker. Alkotmány u.5.
levél: 1245 Budapest, 5. Pf. 1036
tel: +36-30 618-6618
email:
http://www.gvh.hu