Hungarian Competition Authority

Case number:

Vj-28/2006

Type of case:

Deception of consumers

Undertaking(s) concerned:

Bio-Fit Natura Kereskedelmi és Szolgáltató Kft.

Description:

In the competition supervision proceedings the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) concluded that the advertisements of Bio-Fit, which stated, that certain of its products had healing effects, but, in fact, it did not possess such features, misled consumers.
Also, the comparative advertisement, which compared Bio-Fit's product with a competitor's product in terms of its price, sold quantity and one single component was also held to be capable to mislead consumers.

Decision:

The Competition Council of the GVH established in its decision, that Bio-Fit infringed the provisions on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act. Therefore, the Competition Council imposed a fine of HUF 91 million (approx. EUR 319 000) on Bio-Fit for its unlawful behaviour.

Date:

Budapest, 27 July 2006