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Case number: |
Vj54/2006 |
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Type of case: |
Unfair Manipulation of Consumer Choice |
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Undertaking(s) concerned: |
Procter & Gamble Magyarország Nagykereskedelmi Kkt. (Procter & Gamble) |
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Short description: |
The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal ? GVH) established in its decision of 21 September 2006 that the conduct of Procter & Gamble Magyarország Nagykereskedelmi (Wholesalers) Kkt. (hereinafter: Procter & Gamble) was suitable to deceive consumers. Procter & Gamble stated in its television advertisements and in the information given by its hostesses that the cleaning power of its ?Bonux? washing-powder was exceptional in comparison with other washing-powders in the same price category. But it could not entirely prove this statement. |
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Decision: |
Procter & Gamble was fined HUF 315 million (approx. EUR 1.105.000) for its unlawful behaviour. |
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Date: |
Budapest, 21 September 2006 |
2008. Nov. 12.